Click-Through Rate (CTR) is a metric used in digital marketing and advertising to measure the effectiveness of an online ad or campaign. It represents the percentage of people who click on a link, advertisement, or call-to-action compared to the total number of people who view it.
Formula:
CTR= (Number of Clicks / Number of Impressions) × 100
For instance, if an ad receives 50 clicks and 1,000 impressions, the CTR would be 5%. This metric is crucial for evaluating the engagement and relevance of online content, as a higher CTR generally indicates that the ad or link is compelling and attracts interest from the audience.
