A Call to Action (CTA) is a prompt or instruction designed to encourage an immediate response or engagement from an audience. Typically found in marketing and advertising, a CTA aims to drive specific actions such as making a purchase, signing up for a newsletter, or contacting a business. It often involves clear, action-oriented language and is strategically placed to maximize its effectiveness. For example, phrases like “Buy Now,” “Subscribe Today,” or “Learn More” are common CTAs that guide users towards the desired outcome.
