Brand Positioning refers to the strategic process of establishing and maintaining a distinct and advantageous place in the market for a brand. It involves defining how a brand differs from its competitors and how it is perceived by its target audience. Effective brand positioning highlights the unique value and benefits of the brand, aiming to create a specific image or identity in the minds of consumers. This is achieved through various means such as marketing strategies, messaging, and product features, ensuring that the brand occupies a clear, compelling, and differentiated spot in the market landscape.
