Brand loyalty refers to a consumer’s commitment to repurchase or continue using a brand’s products or services over time. This loyalty often stems from a positive experience with the brand, satisfaction with its offerings, and a perceived value that surpasses competitors. Consumers who exhibit brand loyalty are typically less sensitive to price changes and more resistant to switching to alternative brands, even when presented with new options or promotions. Brand loyalty is a key indicator of a brand’s strength in the market and is often cultivated through consistent quality, strong customer service, and effective brand messaging.
