Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) refers to a key performance metric used in marketing and advertising to measure the total cost associated with acquiring a new customer or achieving a specific conversion goal. It is calculated by dividing the total cost of a marketing campaign by the number of new customers or conversions acquired through that […]

Keyword Research

Keyword Research refers to the process of identifying and analyzing the search terms and phrases that users enter into search engines when seeking information, products, or services. This practice aims to understand what keywords are most relevant to a particular industry, niche, or business. By analyzing search volume, competition, and user intent associated with these […]

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