Keyword Research refers to the process of identifying and analyzing the search terms and phrases that users enter into search engines when seeking information, products, or services. This practice aims to understand what keywords are most relevant to a particular industry, niche, or business. By analyzing search volume, competition, and user intent associated with these keywords, businesses and content creators can optimize their websites and content to improve search engine rankings and attract targeted traffic. Effective keyword research involves using tools and techniques to discover high-value keywords that align with user interests and industry trends.
