Search Ads (RLSA)
Search Ads (RLSA), or Remarketing Lists for Search Ads, refer to a specialized feature in Google Ads that allows advertisers to target users based on their previous interactions with a website. This approach leverages remarketing lists to customize search ad campaigns. Here’s a more detailed definition: Search Ads (RLSA) are a form of digital advertising […]
Search engine marketing
Search Engine Marketing (SEM) refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Unlike search engine optimization (SEO), which focuses on improving a site’s organic ranking through various techniques, SEM involves purchasing ads to appear alongside or above the organic search results. Typically, SEM […]
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of enhancing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic by optimizing various elements such as keywords, site structure, content quality, and user experience. This involves both on-page factors, […]
Search Engine Results Pages (SERPs)
Search Engine Results Pages (SERPs) refer to the pages displayed by a search engine in response to a user’s query. When a user enters a search term or phrase into a search engine like Google or Bing, the SERP shows a list of results that are relevant to the query. These results typically include a […]
Search Query Reports
Search Query Reports refer to detailed analyses of the terms and phrases that users input into search engines or search functions on websites. These reports provide insights into the specific queries that generate traffic, reveal user intent, and highlight trends or patterns in search behavior. By examining search query reports, businesses and website administrators can […]
Sentiment Analysis
Sentiment Analysis refers to the computational process of identifying and categorizing the emotions or attitudes expressed in a piece of text. It involves using natural language processing (NLP) and machine learning techniques to determine whether the sentiment conveyed is positive, negative, or neutral. This analysis can help businesses understand customer opinions, gauge public sentiment on […]
SEO Audit
An SEO audit is a comprehensive analysis of a website’s search engine optimization (SEO) performance. The goal of an SEO audit is to evaluate various aspects of the website to identify strengths, weaknesses, and opportunities for improvement. This process typically involves examining factors such as: By conducting an SEO audit, businesses can uncover issues that […]
SEO Keyword Research
SEO Keyword Research refers to the process of identifying and analyzing the terms and phrases that people use when searching for information online. This practice is crucial for optimizing a website’s content to align with what users are actively searching for, thereby increasing the site’s visibility and ranking on search engine results pages (SERPs). During […]
SERP Features
SERP Features refer to the various elements that appear on a search engine results page (SERP) beyond the traditional list of organic search results. These features enhance the user experience by providing additional information or interactive elements. Examples of SERP features include: These features are designed to provide users with more direct, relevant, and actionable […]
Session Duration
Session Duration refers to the length of time that a user actively engages with a particular application, website, or system during a single visit or interaction. It is typically measured from the moment the user initiates the session until they either close the application, navigate away, or become inactive for a predefined period. Session duration […]