Retargeting pixels are small pieces of code or tracking scripts embedded in a website or email that collect data on visitors’ behavior. When a user visits a site where the retargeting pixel is installed, the pixel records their visit and interaction details. This information is then used to create targeted advertisements that appear to the user as they browse other sites or social media platforms.
The main purpose of retargeting pixels is to help businesses re-engage with users who have previously interacted with their website but did not complete a desired action, such as making a purchase. By displaying tailored ads based on past behavior, retargeting pixels aim to increase the likelihood of conversion and improve the effectiveness of online advertising campaigns.