Marketing plan
A marketing plan is a strategic document that outlines a company’s overall marketing strategy for a specific period. It details the steps and actions needed to achieve the company’s marketing objectives and goals. Typically, a marketing plan includes an analysis of the target market, competitive landscape, and current market conditions. It also specifies the marketing […]
Marketing Qualified Leads (MQL)
Marketing Qualified Leads (MQL) refer to potential customers who have been identified by the marketing team as having a higher likelihood of becoming paying customers compared to other leads. This classification is based on certain criteria or behaviors that indicate a lead’s interest and engagement with the brand’s marketing efforts. MQLs are typically evaluated through […]
Marketing Research
Marketing Research is the systematic process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and overall market trends. The goal is to understand consumer needs and preferences, identify market opportunities, and inform decision-making to improve marketing strategies and business outcomes. This process often involves collecting data through […]
Marketing ROI
Marketing ROI (Return on Investment) refers to the measure of the profitability and effectiveness of marketing activities. It is calculated by comparing the revenue generated from marketing efforts to the costs incurred in those activities. Essentially, it evaluates how well marketing investments translate into financial returns. To calculate Marketing ROI, the following formula is commonly […]
Marketing Strategy
A marketing strategy is a comprehensive plan formulated by a business or organization to promote its products or services in the market. It involves setting specific goals and objectives, identifying target audiences, and developing tactics and actions to achieve desired outcomes. This strategy typically includes analyzing market trends, understanding consumer behavior, positioning the brand, and […]
Marketing technology (MarTech)
Marketing technology (MarTech) refers to the suite of tools and platforms used by marketers to plan, execute, manage, and analyze their marketing campaigns and strategies. It encompasses a broad range of software solutions that facilitate various marketing functions, including customer relationship management (CRM), content management, data analytics, email marketing, social media management, and advertising. MarTech […]
Meta Description
A meta description is an HTML attribute that provides a brief summary of a webpage’s content. Typically displayed in search engine results pages (SERPs) beneath the page title, it aims to give users a concise overview of what the page is about. Although meta descriptions do not directly influence search engine rankings, a well-crafted meta […]
Meta Tags
Meta tags are HTML elements used in the <head> section of a webpage to provide metadata about the content of the page. They help search engines and browsers understand and display information about the webpage. Common types of meta tags include: Meta tags help improve search engine optimization (SEO) and ensure that users and search […]
Middle of funnel (MOFU)
The “Middle of Funnel” (MOFU) refers to the stage in the marketing and sales process that comes after the initial awareness phase and before the final decision-making stage. At this point, potential customers are already aware of a product or service and have expressed some level of interest. The goal during the MOFU stage is […]
Mobile marketing
Mobile marketing refers to the practice of reaching and engaging customers through mobile devices such as smartphones and tablets. This marketing approach utilizes various channels and strategies, including text messaging (SMS), mobile apps, mobile websites, and social media platforms optimized for mobile use. The goal of mobile marketing is to deliver targeted and timely information […]