Voice Search Optimization (VSO) refers to the practice of enhancing and adapting digital content, websites, and other online resources to improve their visibility and performance in voice-activated search queries. This emerging aspect of search engine optimization (SEO) has gained prominence due to the increasing popularity of voice-activated assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana. These technologies allow users to conduct searches and perform tasks by speaking naturally, rather than typing queries into a search bar.
