Top of Funnel (TOFU) refers to the initial stage of the marketing and sales funnel, where potential customers first become aware of a company or its products and services. At this stage, the focus is on generating leads and capturing the attention of a broad audience through various content and outreach strategies. This often includes activities like content marketing, social media engagement, and awareness campaigns designed to attract a wide range of prospects. The goal of TOFU is to build brand awareness, educate potential customers, and drive traffic to the next stages of the funnel where they can be further nurtured and eventually converted into paying customers.
