Social Media Marketing (SMM) refers to the practice of using social media platforms and websites to promote a product, service, or brand. It involves creating and sharing content tailored to each platform to engage with the target audience, build brand awareness, and drive sales or other desired actions. Key components of SMM include developing marketing strategies, creating and curating content, running advertisements, interacting with followers, and analyzing performance metrics to optimize campaigns. The ultimate goal of SMM is to leverage the reach and influence of social media to achieve business objectives.
