Social Media Engagement refers to the interactions that users have with content on social media platforms. This includes actions such as liking, commenting, sharing, retweeting, or reacting to posts, as well as any other forms of user participation. Engagement measures how actively users are involved with content and can be an indicator of the content’s relevance, appeal, or effectiveness. High engagement often signifies that content resonates well with the audience and fosters a sense of connection or community.
