Social media analytics refers to the process of collecting, analyzing, and interpreting data from social media platforms to gain insights into user behavior, engagement, and content performance. This practice involves tracking metrics such as likes, shares, comments, and follower growth, as well as examining trends and patterns in user interactions. The goal of social media analytics is to evaluate the effectiveness of social media strategies, understand audience preferences, and make data-driven decisions to improve overall social media presence and marketing efforts.
