Social Media Algorithms refer to the complex sets of rules and calculations used by social media platforms to determine which content is displayed to users and in what order. These algorithms analyze various factors such as user interactions (likes, comments, shares), content relevance, user behavior, and engagement metrics to tailor the content feed to individual preferences and behaviors. The primary goal is to enhance user experience by delivering personalized content that is more likely to engage and retain users, but these algorithms also shape the visibility and reach of posts, influencing what content gains prominence on the platform.
