Site Speed Optimization refers to the process of improving the loading time and overall performance of a website. It involves various techniques and strategies designed to enhance how quickly a website’s pages load for users. This can include optimizing images, reducing server response times, leveraging browser caching, minifying CSS and JavaScript files, and using content delivery networks (CDNs). The goal of site speed optimization is to provide a better user experience, improve search engine rankings, and increase overall site efficiency. Faster sites can lead to higher user satisfaction, reduced bounce rates, and increased engagement.