SEO Keyword Research refers to the process of identifying and analyzing the terms and phrases that people use when searching for information online. This practice is crucial for optimizing a website’s content to align with what users are actively searching for, thereby increasing the site’s visibility and ranking on search engine results pages (SERPs).
During SEO keyword research, marketers and SEO specialists examine various factors such as search volume, competition, and relevance to determine which keywords will drive the most traffic and generate the best results for their specific goals. This research helps in crafting content that meets users’ needs and enhances the likelihood of appearing higher in search engine rankings.
