RevOps (Revenue Operations) refers to the strategic alignment of an organization’s revenue-generating functions, such as sales, marketing, and customer success, with the goal of optimizing revenue growth and efficiency. RevOps integrates processes, technology, and data across these departments to streamline operations, enhance collaboration, and drive predictable revenue outcomes. By focusing on end-to-end revenue management, RevOps aims to break down silos, improve forecasting, and maximize the overall effectiveness of revenue-related activities.
