Remarketing refers to a digital marketing strategy designed to re-engage users who have previously interacted with a brand but did not complete a desired action, such as making a purchase or filling out a form. This technique involves targeting these users with tailored ads as they browse other websites or use social media platforms, aiming to remind them of the brand and encourage them to return and finalize their engagement. Remarketing helps increase conversion rates by keeping the brand top-of-mind and providing personalized reminders to potential customers.
