Pixel Tracking is a digital marketing technique used to monitor and analyze user behavior on websites and apps. It involves embedding a small, invisible image (usually a 1×1 pixel) on a webpage or within an email. When a user interacts with the page or email, the pixel loads and sends data back to the server, capturing information such as user actions, visit frequency, and conversion rates.
This data helps marketers understand how users engage with their content, measure the effectiveness of campaigns, and optimize advertising strategies. Pixel tracking is crucial for tracking conversions, retargeting audiences, and analyzing user journeys.