Personalization Tokens refer to specific placeholders or variables used in digital communication, such as emails, messages, or automated content, to dynamically insert personalized information. These tokens can be replaced with individual-specific data, such as a recipient’s name, company, or other unique identifiers, making the communication more relevant and engaging for each recipient. For example, in an email template, a personalization token like [FirstName] might be used to automatically insert the recipient’s first name when the email is sent, creating a more customized and personal experience.
