Organic search refers to the process by which search engine results are generated based on their relevance to the user’s query, rather than through paid advertising. It involves optimizing web content to rank higher in search engine results pages (SERPs) through methods such as keyword optimization, high-quality content creation, and acquiring backlinks. Unlike paid search advertising, which involves bidding on keywords to appear at the top of the SERPs, organic search relies on improving the website’s relevance and authority to naturally attract traffic from search engines.
