Neuromarketing is a field of marketing research that uses insights from neuroscience to understand consumer behavior and decision-making. It involves studying brain activity, eye movements, and physiological responses to marketing stimuli to determine how consumers react to advertisements, products, and brands. By analyzing these reactions, neuromarketing aims to create more effective marketing strategies that resonate with consumers on a deeper, often subconscious level. This approach helps businesses optimize their marketing efforts and improve their overall customer engagement.
