Multichannel Marketing refers to the practice of using multiple marketing channels to reach and engage with customers. This approach involves coordinating various platforms—such as social media, email, websites, mobile apps, and physical stores—to deliver a cohesive and integrated customer experience. The goal is to create a seamless journey for the customer, who can interact with the brand through their preferred channels, ensuring consistent messaging and optimizing the chances of conversion across different touchpoints. By leveraging multiple channels, businesses aim to enhance customer engagement, improve brand visibility, and drive higher sales.
