A meta description is an HTML attribute that provides a brief summary of a webpage’s content. Typically displayed in search engine results pages (SERPs) beneath the page title, it aims to give users a concise overview of what the page is about. Although meta descriptions do not directly influence search engine rankings, a well-crafted meta description can improve click-through rates by encouraging users to visit the page. It usually consists of 150-160 characters, balancing brevity with clarity to attract and inform potential visitors.
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