Marketing technology (MarTech) refers to the suite of tools and platforms used by marketers to plan, execute, manage, and analyze their marketing campaigns and strategies. It encompasses a broad range of software solutions that facilitate various marketing functions, including customer relationship management (CRM), content management, data analytics, email marketing, social media management, and advertising.
MarTech aims to enhance the efficiency and effectiveness of marketing efforts by automating processes, optimizing performance, and providing insights into customer behavior and campaign outcomes. By leveraging these technologies, businesses can better target their audiences, measure the impact of their marketing activities, and achieve their strategic goals.