A marketing plan is a strategic document that outlines a company’s overall marketing strategy for a specific period. It details the steps and actions needed to achieve the company’s marketing objectives and goals. Typically, a marketing plan includes an analysis of the target market, competitive landscape, and current market conditions. It also specifies the marketing tactics and channels to be used, such as advertising, social media, and promotions, along with the budget, timelines, and metrics for measuring success. The purpose of a marketing plan is to provide a structured approach to marketing efforts, ensuring alignment with the company’s business goals and effective resource allocation.
