A Marketing Funnel is a strategic model that represents the customer journey from the initial awareness of a product or service to the final stage of making a purchase. It is visualized as a funnel because it starts broad at the top, capturing a wide audience, and narrows as prospects move through the stages, ultimately leading to conversion. The typical stages of a marketing funnel include:
- Awareness: Potential customers become aware of a product or service.
- Interest: They express interest by engaging with content or learning more.
- Consideration: Prospects evaluate their options, comparing products or services.
- Intent: They show intent to make a purchase, such as adding items to a cart or signing up for a trial.
- Decision: The customer makes a purchasing decision.
- Action: The transaction is completed, and the customer may continue to engage post-purchase, leading to loyalty and advocacy.
The marketing funnel helps businesses identify where prospects are in their journey and tailor their marketing efforts to guide them towards conversion.
