Lead Qualification refers to the process of determining whether a potential customer, known as a lead, is likely to become a paying customer. This involves evaluating the lead’s needs, budget, authority, and readiness to purchase. The goal of lead qualification is to prioritize leads who are most likely to convert, thereby optimizing the sales team’s efforts and resources. This process typically involves assessing various criteria and metrics to ensure that the lead meets specific thresholds or characteristics that align with the company’s ideal customer profile.
