Lead Generation refers to the process of identifying and attracting potential customers or clients for a business’s products or services. It involves activities designed to capture interest and convert potential leads into actionable sales opportunities. This process often includes tactics such as content marketing, social media outreach, email campaigns, and targeted advertising to generate inquiries or sign-ups that can eventually lead to sales. Effective lead generation not only increases the number of potential customers but also improves the quality of leads, aligning them more closely with the business’s target audience.
