Impression Tracking refers to the process of monitoring and recording each instance where a digital ad, webpage, or other online content is displayed to a user. This metric is crucial in digital marketing and online advertising as it helps measure the reach and visibility of an ad or content.
Impression tracking involves logging each time an impression occurs, regardless of whether the user interacts with the content. By analyzing this data, businesses can gauge the effectiveness of their advertising campaigns, understand audience engagement levels, and make informed decisions to optimize their marketing strategies.