Ad Rank is a value used by search engines like Google to determine the position of a paid advertisement on a search results page. It is calculated based on several factors, including:
- Bid Amount: The maximum amount an advertiser is willing to pay for a click on their ad.
- Quality Score: A measure of the relevance and quality of the ad, keywords, and landing page.
- Ad Extensions and Formats: The impact of additional features like sitelinks, callouts, or other extensions that enhance the ad.
- Competitiveness of the Auction: How your bid compares to others competing for the same keyword.
Higher Ad Rank generally results in better ad placement and potentially lower costs per click.
