Frequency Capping is a digital marketing technique used to limit the number of times a particular ad is shown to a single user within a specified time frame. This approach aims to prevent ad fatigue and ensure a more balanced exposure to ads. By controlling the frequency of ad displays, marketers can enhance user experience, improve campaign effectiveness, and avoid the negative impact of overexposure. For example, if a frequency cap is set to three times per week, a user will see the same ad no more than three times in that period.
