Eye Tracking refers to the technology and methodology used to measure and analyze the movement and position of a person’s eyes. By tracking where and how long a person looks at specific areas on a screen or in a physical environment, researchers and developers can gain insights into visual attention, cognitive processes, and user behavior.
Eye tracking typically involves using specialized equipment, such as infrared cameras or sensors, to capture eye movements with high precision. This data can be used in various fields, including psychology, neuroscience, marketing, and human-computer interaction, to understand visual engagement, improve user experience, and optimize designs.