E-commerce marketing refers to the strategies and activities used to promote and sell products or services online. It encompasses a range of tactics designed to drive traffic to an online store, engage potential customers, and ultimately increase sales. This form of marketing includes various methods such as search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media campaigns, content marketing, and influencer partnerships. The goal is to attract and retain customers by leveraging digital platforms and technologies to optimize the shopping experience and maximize conversion rates.
