Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. DA is calculated by evaluating multiple factors, including the number and quality of inbound links to a website. It is often used as a comparative metric to gauge the strength of a website’s domain relative to others in the same niche or industry.
While not an official ranking factor used by search engines like Google, DA is widely regarded as a useful tool for assessing the potential search engine performance of a website.