Customer Relationship Management (CRM) refers to a strategy and set of technologies used by businesses to manage and analyze interactions with current and potential customers. The goal of CRM is to improve business relationships, streamline processes, and enhance customer satisfaction. By integrating data from various touchpoints—such as sales, customer service, and marketing—CRM systems enable organizations to better understand customer needs, predict behaviors, and personalize interactions. This helps in building stronger, more productive relationships, ultimately driving sales growth and fostering customer loyalty.
