Content Syndication refers to the process of distributing and republishing content across multiple platforms or websites to reach a broader audience. This strategy involves making original content available to other publishers, who then share or re-post it on their own sites. The goal is to increase visibility, drive traffic, and enhance brand awareness by leveraging the reach of various distribution channels.
For instance, a blog post might be syndicated across various news sites, industry blogs, and social media platforms. In return, the original content creator often benefits from increased exposure and potentially higher engagement with their target audience.