Content Clusters refer to a strategic approach in content marketing and SEO where a central, comprehensive piece of content (often called a “pillar” or “cornerstone” article) is surrounded by related, more specific content pieces. This method organizes content around a core topic to improve site structure, enhance user experience, and boost search engine rankings.
In practice, the central pillar article covers a broad subject in depth, while the cluster content pieces focus on narrower aspects of the topic. These cluster articles are linked back to the pillar content and each other, creating a network of interrelated information. This approach helps to establish authority on the topic, making it easier for search engines to understand the siteโs expertise and for users to navigate through related content.