Buyer Personas: Buyer personas are semi-fictional representations of a business’s ideal customers based on market research and real data about existing customers. They embody characteristics such as demographics, behaviors, needs, and pain points. By defining these personas, businesses can better understand their target audience, tailor their marketing strategies, and design products or services that meet specific needs and preferences. This targeted approach helps in creating more effective and personalized marketing messages, improving customer engagement, and driving better business results.
