Behavioral Targeting is a marketing strategy that involves analyzing the behaviors and preferences of users to deliver more relevant and personalized advertisements. By tracking online activities, such as browsing history, search queries, and interactions with content, companies can create detailed profiles of users. This information allows them to target ads more effectively, ensuring that the content is tailored to individual interests and behaviors. The goal of behavioral targeting is to increase the relevance of ads, enhance user engagement, and ultimately improve conversion rates.
