Analytics Tools are software applications or platforms designed to collect, process, and analyze data to generate insights and support decision-making. These tools help users understand patterns, trends, and correlations within data sets, enabling them to make informed decisions based on quantitative evidence.
Analytics tools can vary in complexity, from basic reporting systems that summarize data to advanced platforms that offer predictive modeling, data visualization, and real-time analytics. Examples include Google Analytics for web traffic analysis, Tableau for interactive data visualization, and SAS for complex statistical analysis.