Alt Text Optimization refers to the practice of creating descriptive and relevant alternative text (alt text) for images used on websites and digital platforms. This optimization is crucial for improving accessibility, as it ensures that individuals who use screen readers can understand the content and context of the images. Additionally, well-optimized alt text can enhance search engine optimization (SEO) by providing search engines with context about the images, which can contribute to better rankings and visibility in search results.
Effective alt text should be clear, concise, and descriptive, capturing the essential details of the image without being overly verbose. It should also incorporate relevant keywords naturally, aligning with the overall content of the page to maximize its SEO benefits.