Affiliate Marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for generating traffic or sales through the affiliates’ marketing efforts. Affiliates earn commissions by promoting the business’s products or services and driving potential customers to the business’s website. This process typically involves affiliates using unique tracking links to ensure that their promotional activities are accurately measured and compensated.
In essence, affiliate marketing allows businesses to expand their reach by leveraging the influence and networks of affiliates, while affiliates benefit by earning income from their promotional activities without having to create or manage products themselves.