Account-Based Marketing (ABM) is a strategic marketing approach that focuses on identifying, targeting, and engaging specific high-value accounts or companies as individual markets. Rather than casting a wide net, ABM tailors marketing efforts and resources to meet the specific needs and challenges of these key accounts. This personalized approach involves close alignment between marketing and sales teams to deliver highly relevant messaging and content, ultimately driving greater engagement, higher conversion rates, and more significant revenue growth from these targeted accounts.
