Sales Qualified Leads (SQL)
Sales Qualified Leads (SQL) refer to potential customers who have been assessed and deemed ready for direct sales engagement based on their level of interest and fit with the company’s products or services. Unlike Marketing Qualified Leads (MQLs), which are leads that have shown interest and engaged with marketing materials, SQLs have typically met specific […]
Schema Markup
Schema Markup refers to a type of structured data used by web developers and SEO professionals to enhance the information that search engines display about a website. It involves adding specific code, often written in JSON-LD (JavaScript Object Notation for Linked Data), to a webpage’s HTML. This code helps search engines understand the content of […]
Scroll Depth
Scroll Depth refers to the measurement of how far down a webpage a user has scrolled. It is often used in web analytics to gauge user engagement and determine how much content users are viewing. Scroll depth is typically expressed as a percentage of the total page length or in pixels, and it helps website […]
Search Ads (RLSA)
Search Ads (RLSA), or Remarketing Lists for Search Ads, refer to a specialized feature in Google Ads that allows advertisers to target users based on their previous interactions with a website. This approach leverages remarketing lists to customize search ad campaigns. Here’s a more detailed definition: Search Ads (RLSA) are a form of digital advertising […]
Search engine marketing
Search Engine Marketing (SEM) refers to the practice of promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Unlike search engine optimization (SEO), which focuses on improving a site’s organic ranking through various techniques, SEM involves purchasing ads to appear alongside or above the organic search results. Typically, SEM […]
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of enhancing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic by optimizing various elements such as keywords, site structure, content quality, and user experience. This involves both on-page factors, […]
Search Engine Results Pages (SERPs)
Search Engine Results Pages (SERPs) refer to the pages displayed by a search engine in response to a user’s query. When a user enters a search term or phrase into a search engine like Google or Bing, the SERP shows a list of results that are relevant to the query. These results typically include a […]
Search Query Reports
Search Query Reports refer to detailed analyses of the terms and phrases that users input into search engines or search functions on websites. These reports provide insights into the specific queries that generate traffic, reveal user intent, and highlight trends or patterns in search behavior. By examining search query reports, businesses and website administrators can […]
Sentiment Analysis
Sentiment Analysis refers to the computational process of identifying and categorizing the emotions or attitudes expressed in a piece of text. It involves using natural language processing (NLP) and machine learning techniques to determine whether the sentiment conveyed is positive, negative, or neutral. This analysis can help businesses understand customer opinions, gauge public sentiment on […]
SEO Audit
An SEO audit is a comprehensive analysis of a website’s search engine optimization (SEO) performance. The goal of an SEO audit is to evaluate various aspects of the website to identify strengths, weaknesses, and opportunities for improvement. This process typically involves examining factors such as: By conducting an SEO audit, businesses can uncover issues that […]