A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its primary purpose is to direct visitors to a targeted action, such as signing up for a newsletter, making a purchase, or downloading a resource. Unlike general website pages, a landing page typically focuses on a single call-to-action (CTA) and is crafted to minimize distractions, thereby increasing the likelihood of converting visitors into leads or customers. The effectiveness of a landing page often relies on its relevance to the advertisement or campaign that directed the visitor to it, as well as its ability to engage and persuade through clear messaging and a compelling offer.
