Local SEO refers to the process of optimizing a website or online presence to improve visibility in local search results. This involves optimizing content, keywords, and other elements to attract and engage users who are searching for products or services in a specific geographic area. Key practices in local SEO include creating and maintaining a Google My Business profile, ensuring accurate and consistent local business listings, acquiring local backlinks, and encouraging customer reviews. The goal is to enhance a business’s relevance and authority in local searches, ultimately driving more foot traffic and local engagement.
