Marketing collateral refers to a collection of media and materials used to support the promotion of a company’s products or services. This collateral typically includes various types of content designed to communicate key messages, build brand awareness, and drive sales. Common examples include brochures, flyers, business cards, presentations, product catalogs, case studies, and digital content such as social media graphics, email templates, and website banners.
The purpose of marketing collateral is to provide potential customers with informative, persuasive, and visually appealing resources that highlight the benefits and features of a company’s offerings, ultimately helping to convert leads into customers.