A marketing strategy is a comprehensive plan formulated by a business or organization to promote its products or services in the market. It involves setting specific goals and objectives, identifying target audiences, and developing tactics and actions to achieve desired outcomes. This strategy typically includes analyzing market trends, understanding consumer behavior, positioning the brand, and selecting appropriate channels and methods for communication and promotion. The ultimate aim of a marketing strategy is to effectively reach and engage customers, differentiate from competitors, and drive growth and profitability.
